How Liquid Hoodia Gordonii Chaser Works
The active ingredient in liquid Hoodia Gordonii is known as P57. This P57 ingredient actually tricks your brain, making it think it is full when it really isn't. This cuts down cravings on eating junk and unhealthy food, thus reducing your caloric intake. From studies done it has been found that liquid Hoodia Gordonii is actually even more powerul than sugars such as glucose in informing the body of when it is full. Dr. Richard Dixey of the company Phytopharm explained its workings in this way:
"There is a part of your brain, the hypothalamus. Within that mid-brain there
are nerve cells that sense glucose sugar. When you eat, blood sugar goes up
because of the food, these cells start firing and now you are full. What the
Hoodia seems to contain is a molecule that is about 10,000 times as active as
glucose. It goes to the mid-brain and actually makes those nerve cells fire as
if you were full. But you have not eaten. Nor do you want to." -As
reported by BBC News Correspondent - Tom Mangold - 5/30/2003

A study completed by Phytopharm in 2001 showed even more just how liquid Hoodia Gordonii works. This was a double blind experiment with a placebo control, meaning that neither the participants nor the researchers knew who was getting the liquid Hoodia Gordonii and who was getting the placebo. The participants were told just to follow their normal diet and exercise routines. The results were as follows:
Comparing P57 Group With Placebo Group:
* Significant caloric intake reduction in P57 users.
* Significant body fat intake reduction in P57 group
* No adverse side effects in P57 group.
Essentially it was found that the P57 group, using liquid Hoodia Gordonii, ate roughly 1,000 calories less than those using the placebo. An average American male usually eats about 2,600 calories a day. In November of 2004 an episode of 60 Minutes featured Leslie Stahl trying liquid Hoodia Gordonii for herself, transcript follows:
So how did it work? Stahl says she had no after effects - no funny taste in her
mouth, no queasy stomach, and no racing heart. She also wasn't hungry all day,
even when she would normally have a pang around mealtime. And, she also had no
desire to eat or drink the entire day. "I'd have to say it did work," says
Stahl.
- Leslie Stahl reporting on CBS News 60 Minutes
Tom Mangold, BBC News correspondent, also tried Hoodia for himself in the Kalahari desert:
At about 1800hrs I ate about half a banana size (piece of hoodia gordonii) - and
later so did my cameraman. Soon after, we began the four hour drive back to
Capetown.
The plant is said to have a feel-good almost aphrodisiac quality, and I have
to say, we felt good. But more significantly, we did not even think about food.
Our brains really were telling us we were full. It was a magnificent deception.
Dinner time came and went. We reached our hotel at about midnight and went to
bed without food. And the next day, neither of us wanted nor ate breakfast.
I ate lunch but without appetite and very little pleasure. Partial then full
appetite returned slowly after 24 hours.
- Tom Mangold, BBC News reporting on 5/30/03
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